Here's what our team is doing to keep our clients and team members safe amid concerns of COVID-19. Learn More.

Privacy Notice - California Residents


This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Policy of Secure Home Specialist. (collectively, “we,” “us,” or “our”) and applies solely to residents of the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice.

Personal Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we have collected the following categories of personal information marked “YES” from consumers within the last twelve (12) months:

CategoryExamplesCollectedBusiness or Commercial Purpose of CollectionCategories of third parties
with whom Secure Home Specialist shares personal information
A. Identifiers A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address,account name, social security number, driver's license number, passportnumber, or other similar identifiers. YES Marketing; Performing Services ADT and entities that may engage in marketing activities based on your preferences
B. Personal information described in the California Customer Records statute (Cal. Civil Code §1798.80(e)) A name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policynumber, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Note:
Personal information included in this category (1) does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records, and (2) may overlap with other categories.


YES Marketing; Performing Services ADT and entities that may engage in marketing activities based on your preferences
C. Characteristics of protected classifications under California or federal law Race, color, religion (includes religious dress and grooming practices), sex/gender (includes pregnancy, childbirth, breastfeeding and/ or related medical conditions), gender identity, gender expression, sexual orientation, marital status, medical condition (genetic characteristics, cancer or a record or history of cancer), military or veteran status, national origin (includes language use and possession of a driver’s license issued to persons unable to provide their presence in the United State is authorized under federal law), ancestry, disability (mental and physical including HIV/AIDS, cancer, and genetic characteristics), genetic information, request for family care leave, request for leave for an employee’s own serious health condition, request for Pregnancy Disability Leave, retaliation for reporting patient abuse in tax-supported institutions, age (over 40) YES Marketing; Performing Services ADT and entities that may engage in marketing activities based on your preferences
D. Commercial information Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. YES Marketing; Performing Services ADT and entities that may engage in marketing activities based on your preferences
E. Biometric information Physiological, biological, or behavioral characteristics, including deoxyribonucleic acid (DNA), which can be used, singly or in combination with each other or with other identifying data, to establish individual identity. Includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information. NO    
F. Internet or other electronic network activity information Browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement. YES Auditing Interactions with Consumers; Security; Marketing; Performing Services ADT and entities that may engage in marketing activities based on your preferences
G. Geolocation data Finding, determining and providing the exact physical location and/or movement of a computer, networking device or equipment. NO    
H. Audio, electronic, visual, thermal, olfactory, or similar information Electronic recording of customer or prospective customer calls. YES Auditing Interactions with Consumers; Security; Marketing; Performing Services ADT and entities that may engage in marketing activities based on your preferences
I. Professional or employment-related information Current and prior job and salary history or performance evaluations. NO    
J. Education information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. NO    
K. Inferences drawn from any other category of personal information Deriving information, data, assumptions, or conclusions from facts, evidence, or another source of information or data to create a profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. YES Marketing; Performing Services ADT and entities that may engage in marketing activities based on your preferences

Personal information does not include:

  • Publicly available information, which for purposes of the CCPA:
    • means information that is lawfully made available from federal, state or local government records.
    • does not mean biometric information collected by a business about a consumer without the consumer’s knowledge.
    • does not include data used for a purpose that is not compatible with the purpose for which the data is maintained and made available in the government records or for which it is publicly maintained.
    • does not include consumer information that is de-identified or aggregate consumer information.
  • Information excluded from the CCPA's scope, like:
    • Medical information governed by the California Confidentiality of Medical Information Act (CMIA); protected health information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the Health Information Technology for Economic and Clinical Health Act (HITECH); and information collected as part of a clinical trial subject to the Federal Policy for the Protection of Human Subjects.
    • Personal information covered by certain sector-specific privacy laws, including the federal Fair Credit Reporting Act (FCRA), the federal Gramm-Leach-Bliley Act (GLBA), the California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994 (DPPA).

How We Collect Personal Information

We obtain the personal information listed above from the following sources:

  • Directly from our customers and prospective customers. For example, from information that our customers and prospective customers provide when inquiring about our products and/or services, like a professionally-monitored security system.
  • Indirectly from our customers and prospective customers. For example, through information we collect from our customers in the course of providing equipment and services to them, and information we collect from prospective customers from third parties.
  • Directly and indirectly from activity on our website (SecureHomeLittleRock.com). For example, from submissions through our website portal or website usage details collected automatically.
  • From third-parties that interact with us in connection with the services we perform. For example, from business partners when we market the availability of a professionally-monitored security system.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business or commercial purposes:

  • Maintaining and servicing accounts.
  • Providing customer service.
  • Processing or fulfilling orders and transactions.
  • Verifying customer information.
  • Processing payments.
  • Assessing eligibility for financing.
  • Providing advertising and marketing services.
  • Providing analytic services.
  • Providing other services on behalf of our business or a service provider, such as billing and collections.
  • Other operational purposes described to you when we collect your personal information or as otherwise set forth in the CCPA.

We will also use your personal information w